Case Study — 02 · TryScent
2× CVR
We elevated TryScent to a new premium level.
TryScent already had a product customers wanted.
But the marketing around it made the brand feel more affordable than exclusive.
Client
TryScent
Industry
Fragrance / DTC
Channel
Website + Ads
Result
2× Conversion
01
Problem
The messaging focused heavily on price, fragrance comparisons and product details.
Price.
Fragrance comparisons.
Product details.
Customers understood what TryScent sold.
But they were given no real reason to feel drawn to the brand.
TryScent needed to move beyond “smell expensive for less” and create an experience that felt premium in its own right.
02
What We Did
We repositioned the brand around the feeling of finding the right fragrance.
01
Confidence.
02
Attraction.
03
Elegance.
04
Being remembered.
The new Meta ads, landing pages and messaging connected each fragrance to how the customer wanted to feel. Not just how the perfume smelled.
Messaging such as
“Find the fragrance that makes them think of you.”
turned an ordinary product catalogue into a more personal buying experience.
At the same time, we highlighted the quality behind every bottle and created a more consistent, exclusive experience throughout the entire customer journey.
The Work
One idea. Every touchpoint.
From cold ad to landing page — the same emotional thread through the entire experience.
Landing Page — Hero
It starts with the right fragrance.
Campaign Visual
When you walk into a room — the room notices.
Paid Social — Meta
Confidence looks good on you.
03 — Result
Conversion rate increased from
6%
Konvertering / Conversion
Sales
SEK 3.8M
in under 30 days.
Collection page
+30%
increase in sales after the new positioning was introduced.
Beyond the numbers
But the biggest result went beyond conversion rates and sales.
The new marketing made TryScent feel so much more exclusive that the company decided to increase its prices.
We did not just help the brand sell more bottles.
We elevated TryScent to a level where the brand could charge more with greater confidence.
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