Case Study — 01 · Knallens
20× ROAS
Knallens came to us for one reason:
They wanted more roofing jobs.
Client
Knallens Fastighetsskötsel
Industry
Roofing / Local Services
Channel
Paid Ads
Result
20× ROAS
01
Problem
The market was crowded with the same promises.
Free quotes.
Reliable work.
Years of experience.
All true.
None of it gave homeowners a reason to act now.
02
What We Did
We changed the story.
Instead of selling roofing, we focused on what waiting could cost.
01
A small problem becoming a bigger one.
02
More damage.
03
More money.
The message made the risk feel real — and positioned Knallens as the safe choice before things got worse.
03 — Result
The campaign generated a 20× return on ad spend.
Due to confidentiality agreements, we cannot disclose the exact campaign figures.
What we can say is this:
Demand grew so quickly that Knallens had to slow the campaign down just to keep up with the work coming in.
Are You Next
If your marketing isn't performing the way it should…
There's usually a reason.